Supercharged AI widget
Supercharged AI widget
🍥
🍥
Overview
Overview
At Zuma, we develop cutting-edge AI products tailored for the property management industry in the U.S. market.
Property management companies in the U.S. spend heavily on marketing for their communities. However, when prospects visit their websites, they often have many questions, but there is no effective AI widget available to address these queries and convert prospects into scheduled tours.
At Zuma, we develop cutting-edge AI products tailored for the property management industry in the U.S. market.
Property management companies in the U.S. spend heavily on marketing for their communities. However, when prospects visit their websites, they often have many questions, but there is no effective AI widget available to address these queries and convert prospects into scheduled tours.
Key Impact
Key Impact
20%
reduction in lead
churn due
15%
increase in tour
bookings
$X
direct revenue generated
from the chatbot
direct revenue
generated
from the chatbot
🎯
🎯
Business Goals
Business Goals
1
1
Simplified
prospect experience
Simplified prospect experience
2
2
AI powered
widget
AI powered widget
3
3
An intuitive tool
to increase tour booking
An intuitive tool to increase tour booking
Preparation starts
Preparation starts
🤔
🤔
Discover + UX research
Discover + UX research
Interactions with prospects
We observed direct prospects interacting with property management websites, focusing on their challenges around pricing inquiries, availability checks, and tour scheduling.
Identified pain points such as difficulty in navigating through scattered information and the need for real-time responses.
We observed direct prospects interacting with property management websites, focusing on their challenges around pricing inquiries, availability checks, and tour scheduling.
Identified pain points such as difficulty in navigating through scattered information and the need for real-time responses.
Tracking user behaviour
Conducted interviews with prospects and property management companies to understand frustrations and unmet needs with current tools.
Analyzed user behavior to identify the lack of seamless, connected experiences across features, leading to drop-offs and inefficiencies.
Conducted interviews with prospects and property management companies to understand frustrations and unmet needs with current tools.
Analyzed user behavior to identify the lack of seamless, connected experiences across features, leading to drop-offs and inefficiencies.
Stakeholder feedback loops
We gathered feedback from property management stakeholders to align the chatbot with business goals, focusing on increasing conversion rates and reducing marketing spend.
Stakeholders emphasized the need for automation in responding to repetitive inquiries, and for a system that streamlines user interactions from inquiry to tour scheduling.
We gathered feedback from property management stakeholders to align the chatbot with business goals, focusing on increasing conversion rates and reducing marketing spend.
Stakeholders emphasized the need for automation in responding to repetitive inquiries, and for a system that streamlines user interactions from inquiry to tour scheduling.
For deep research we did customer segmentation, and many different research methods but adding all of them will make
the case study super long. May be we can discuss over a call 😄
🔍
🔍
Competitive Analysis (BTS)
Competitive Analysis
🗒️
🗒️
Define
Define
1
1
Existing System Challenges
Existing System Challenges
Property management companies use disconnected systems for pricing, availability, and tour scheduling, resulting in a fragmented user experience.
Prospects must navigate multiple platforms and wait for manual responses, leading to delays and frustration.
Competitors lack an integrated solution, causing inefficiencies and missed opportunities.
Property management companies use disconnected systems for pricing, availability, and tour scheduling, resulting in a fragmented user experience.
Prospects must navigate multiple platforms and wait for manual responses, leading to delays and frustration.
Competitors lack an integrated solution, causing inefficiencies and missed opportunities.
2
2
Impact on Customer Experience and Business Performance
Impact on Customer
Experience and
Business Performance
Fragmented processes lead to high lead churn and slow tour bookings, diminishing user satisfaction.
Increased marketing spend is required to counteract low conversion rates due to inefficient systems.
The lack of a unified platform hampers companies’ ability to optimize engagement and conversion efforts.
Fragmented processes lead to high lead churn and slow tour bookings, diminishing user satisfaction.
Increased marketing spend is required to counteract low conversion rates due to inefficient systems.
The lack of a unified platform hampers companies’ ability to optimize engagement and conversion efforts.
Solution
Solution
1
Client facing
AI powered chatbot
2
Seamless experience
between 5 features
Maps & Flows
Maps & Flows
🔍
🔍
Usability testing
Usability testing
Testing Methodology:
Conducted remote usability testing with direct prospects who interacted with the AI-driven system on client property management websites.
Used Protopie/Retool and V0 APIs to simulate real-world scenarios like booking tours, checking price and availability, and answering common questions through the chatbot.
Prospects were asked to complete tasks such as scheduling tours and inquiring about unit availability while their actions were observed in real time.|
Combined task-based testing with open-ended feedback to assess both the efficiency of task completion and the user experience when interacting with the AI features.
Key Findings and Insights:
Prospects appreciated the seamless, AI-driven experience, especially for booking tours and getting real-time answers to their questions.
Some users expressed feeling slightly overwhelmed by too many suggestions at once, highlighting the need for a balance between AI assistance and user control.
Initial testing showed a 15% increase in tour bookings due to the ease and efficiency of the integrated system.
Testing Methodology:
Conducted remote usability testing with direct prospects who interacted with the AI-driven system on client property management websites.
Used Protopie/Retool and V0 APIs to simulate real-world scenarios like booking tours, checking price and availability, and answering common questions through the chatbot.
Prospects were asked to complete tasks such as scheduling tours and inquiring about unit availability while their actions were observed in real time.|
Combined task-based testing with open-ended feedback to assess both the efficiency of task completion and the user experience when interacting with the AI features.
Key Findings and Insights:
Prospects appreciated the seamless, AI-driven experience, especially for booking tours and getting real-time answers to their questions.
Some users expressed feeling slightly overwhelmed by too many suggestions at once, highlighting the need for a balance between AI assistance and user control.
Initial testing showed a 15% increase in tour bookings due to the ease and efficiency of the integrated system.
Results
Results
20%
reduction in lead
churn due
15%
increase in tour
bookings
$X
direct revenue generated
from the chatbot
direct revenue
generated
from the chatbot